James L. Holly, MD, is the Founder and CEO of SETMA, a multi-specialty practice which he led to adopt HER in 1998 and to develop multiple disease management tools. SETMA is a Davies Award winner, an NCQA Tier III Patient-Center Medical Home, an accredited medical home by Accreditation Association for Ambulatory Healthcare, and a Joslin Diabetes Affiliate. Dr. Holly writes and speaks extensively on healthcare public policy, informatics and the transformation of healthcare. In a letter of transmittal for a $100,000 gift to the Dr. & Mrs. James L. Holly Distinguished Chair for Patient-Centered Medical Home at the University of Texas School of Medicine in San Antonio, the President of a company said, "Our organization works with thousands of physicians across the country and with dozens of physician leaders...Dr. Holly is in a league by himself. His energy, passion, and unrelenting commitment to improving the quality of healthcare is without equal in my experience." At a 2011 national meeting, the following comments were included in the speaker evaluation: "Excellent ideas. This is where we have to go with healthcare"; "It was wonderful to see exacting metrics used to improve the quality of care for patients. I will use the "steps" in my practice"; "Outstanding Should have been a keynote! Mandatory attendance!"